Social Media Analytics And Reporting Tool(SMART)

SMART

Social Media Analytics And Reporting Tool are pieces of web application analysis software that are used to monitor, assess and consequently improve social media performance. Social media is changing the way people are communicating, online public conversations are happening all the time and everywhere. Sometimes these conversations can lead to widespread public reactions due to negative sentiments attached to them. We have analyzed open source content from various social media platforms to interpret the conversations and proactively determine areas of risk. Once these events are identified the government can take appropriate/preventive actions. This tool will provide an open source Intelligence solution which can integrate with different social media platforms like Facebook, Twitter and WhatsApp.

At architecture level our implementation
has following benefits and features

Real time data ingestion from multiple social media platforms like facebook, twitter, google etc.
For social media platforms which doesn’t provide firehose streaming API, like Facebook, long polling is used.
Social Media user information is screened for maintaining anonymity of user. This may however revealed to accounts with elevated system access.
System reveals the trending topics running viral over social media.
It also facilitates for search by particular keywords.
Origin of viral messages is tracked to determine source of the information.
Usage of microservices architecture to promote component level scaling.
Real time streaming and analytics with apache spark.